May 26, 2017

Data Driven Sales 2.0

May 2, 2016 John Coe

The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data.  We’ve all heard far too many stories of the difficulties this transition created.  […]

Latest Trends in Marketing Automation

April 20, 2016 David Raab

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool, a.k.a. VEST Report. The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core […]

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