July 25, 2017

Make the most of your CRM this year

June 7, 2016 Megan Totka

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of your goals in 2016, and you’re just not there yet. Don’t worry – you can still take advantage of all […]

3 Tactics to Integrate Social & CRM

June 5, 2016 Vanessa Williams

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to reach and engage your existing […]

Openprise Gives Marketers Easy Tool for Data Management

May 28, 2016 David Raab

When I first described Customer Data Platforms two and half years ago,  all the vendors offered an application such as predictive analytics or campaign management in addition to the “pure” CDP function of building the customer database.  Since then, some “pure” CDPs have emerged, notably among vendors with roots in […]

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