|
Using Mashups And Collaborations To Add Value To CRM
By Bill Ives
Expert Author
Article Date: 2008-10-03
Here is another example of enterprise 2.0 integrating with old school enterprise applications.
I have written about MindTouch before, see Deki Wiki Tees Itself Up as Your Intranet. MindTouch recently announced, Deki for CRM, allowing greater functionality from their existing CRM systems such as SugarCRM and Salesforce.com through augmented intelligence and team collaboration.
Deki for CRM is built on MindTouch Deki Enterprise Server and the SnapLogic open source data integration framework and SnapLogic Solution Packs for SugarCRM and Salesforce.com. It provides sales and marketing professionals a dashboard of reports within their CRM application by pulling relevant data from a variety of backend applications and online Web services.
Using Deki for CRM, these professionals can create and collaborate on reports and mashups, accessing customer information in Salesforce.com and SugarCRM without the need for advanced SOAP Web services programming.
This is another nice example of the benefit of mashups. CRM users often require data from other applications and data sources in order to properly handle leads, manage large accounts, and coordinate a strategy to win new business.
Moreover, the sale process relies upon collaboration, especially within sales teams and across organizations. Deki for CRM creates an enterprise 2.0 workflow as employees can share expertise and draw on multiple data sources mashed up in a centralized space.
Comments
About the Author:
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.
|
|
