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Customer Managed Relationships
By Christopher Carfi
Expert Author
Article Date: 2006-05-05
Seth writes: "It might be more than just semantics. Disney Destinations Marketing has a new department: Customer Managed Relationships. Here's the quote from them that Tim shared with me, "CMR is our version of CRM - just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."
Sounds a little bit like Haystack, doesn't it?
Also, there's a nice primer on CMR from CRMToday. According to them, CMR is three things:
1. An ability to rethink, to reshape your organisation and its knowledge so that it is at the disposal of your customers
2. Internet enabled management tools which customers use to get what they want
3. An ability to react to the information being generated and used by customers in order to increase profitability
Here's a link to the primer.
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About the Author:
Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customer´s point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.
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