April 23, 2017
Rich Ord
About Rich Ord
Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

Customer In-Store Data to Revolutionize Retail

November 30, 2016 Rich Ord

We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing for IBM Watson Internet of Things (IoT), Scott Neuman, points out that gathering data about a shoppers activity in a physical […]

Salesforce Builds Out AI for CRM

September 20, 2016 Rich Ord

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

How to Manage Your Customers in Emerging Markets Like China

August 9, 2016 Rich Ord

Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was interviewed at Google’s Mountain View campus, providing insight for companies to better compete. “The main intention of “The China Factor” is to equip western-based companies with strategies and tactics […]