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New Thought Leadership Is Needed For Social CRM For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content... Date: 2011-12-12 How To Make Customer Service Matter Again Part 13 in a series introducing my new book, The End of Business as Usual…this series serves as the book's prequel. Date: 2011-11-29 CMO's Are At The Crossroads Of Customer Transactions And Engagement Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. Date: 2011-10-31 BroadVision's Clearvale Offers Integrated Enterprise Social Networking Platform Many organizations are implementing both external facing social networking programs, as well as enterprise social networking tools. However, these are often different programs using different tools that are not integrated. Date: 2011-10-17 Social Media's Impending Flood Of Customer Unlikes And Unfollows There's an old saying that carries renewed meaning these days: Give the people what they want. Date: 2011-10-04 Using Gmail As A Simple CRM Tool CRM systems are great and powerful marketing workhorses capable of funneling leads into campaigns, automating nurturing routines, tracking conversion metrics and interfacing with ordering and accounting systems to create a complete... Date: 2011-09-06 A Customer As An Expression Of Your Commitment Most businesses are started with the customer in mind and eventually, often through toil and trouble, get around to figuring out how to serve the needs of the owner. I get that; there is no business without a customer. Date: 2011-08-15 The Power Of Dynamics CRM And Bing Maps Mapping is changing the game in CRM. In fact, it is putting companies ahead of the game. Date: 2011-07-28 Qontext.com Brings Greater Context To Enterprise Collaboration When Gartner named Qontext a cool vender in the context-aware computing space they wrote, "one of the holy grails in the collaboration market is the ability to embed collaboration services directly into business processes." Date: 2011-07-07 Oracle Integrates On Demand Marketing With On Demand CRM Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? Date: 2011-06-06 Excellent Customer Service Drives Business Growth A recent article posted on Think Customers: The 1to1 Blog, titled Good Service is Good Business, by Ginger Conlon, begins with the statement, "Customers are willing to spend more with businesses that deliver quality customer service." Date: 2011-05-23 Questions To Ask When Developing A Social CRM Strategy Social CRM means different things to different people. If you ask three people to explain social CRM chances are that you'll get four different responses. Date: 2011-05-09 What Is Important To Your Customers? Imagine this scenario: Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales. Date: 2011-04-26 New Trends In Social CRM – Free EBook The global rise of social media usage has presented a huge opportunity for companies that want to acquire new customers and retain existing ones. Date: 2011-04-11 Smarter Customers Require Smarter Business Practices Your customers are getting smarter and more connected. They no longer want to do business in the traditional way - they want to interact with you on their own terms and in their own time. Date: 2011-03-29 Measurement And Metrics Or People And Relationships? I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator asked was around dashboards, in other words... Date: 2011-03-14 The Increasing Importance Of CRM For The Financial Services Industry How important is CRM becoming for the Financial Services Industry? What are industry analysts saying about CRM and the benefits for the financial services industry? Date: 2011-03-04 ISM Presents 2011 Top 15 CRM Software Awards It may be time again for enterprise CRM experts to start taking notes, or, depending on the situation, sending out resumes. Date: 2011-02-16 Can Vertical CRM Be The Solution For Your Enterprise? Whenever I'm coaching a business through the process of selecting a CRM solution, one of the things that I always have my clients consider is whether or not they should evaluate vertical CRM solutions; solutions that have been designed specifically for their industry or organization type. Date: 2011-01-31 Microsoft Has A CRM Offering Worth Looking At I'm not saying Oracle or Salesforce.com should be completely worried just yet, but they should be keeping an eye on Microsoft's cloud-based CRM service - Microsoft Dynamics. Date: 2011-01-18 |
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