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Open Source Strategies Inc. Releases New ERP + CRM Suite Opentaps is a an open source ERP + CRM suite sponsored by Open Source Strategies Inc., and developed by full-time professional developers with the help of a community of contributors, recently adopted by Honeywell International. Date: 2008-12-05 Manage Decision Making For Keeping Customers CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute... Date: 2008-11-11 The Gentle Art Of Persuasion We spend a lot of time thinking about how to get visitors to our sites, but how much time do we spend thinking about better ways to persuade people once they've arrived? Date: 2008-10-21 Using Mashups And Collaborations To Add Value To CRM Here is another example of enterprise 2.0 integrating with old school enterprise applications. Date: 2008-10-03 Why CRM Is Important If you've heard of Customer Relationship Management (CRM) and wondered why it's so important, it's simple. No matter what business you're in, unless your customers... Date: 2008-09-19 Enterprise Must Employ Old-School Tactics In the global call center industry, business are not optimizing the value of their investments in customer relationship management practices according to the 2008 Datacraft/Dimension Data Global Contact Centre Benchmarking report. Date: 2008-08-29 Risk Minimization For Managing Your Customers Although company line management and sales management typically also take on roles in managing the overall customer relationship (depending on the nature of the... Date: 2008-07-16 Your Best Customers Should Come Before Your Best Prospects In relation to my last post, Driving Sales to Existing Customers Takes a Marketing Dive, I'd like to point out a great post by Brian Carroll, Should Lead Generation... Date: 2008-06-27 Customer Relationship Challenges With Big Business My wife got a message from the Microsoft Firewall the other day, It was the kind of thing that only firewalls tend to ask about. Microsoft was blocking a program from accessing the Internet, and was asking my wife if that was OK or whether it should allow access. Date: 2008-06-04 Convert Visitors Into Customers InternetRetailer.com reports that the highest conversion rates among major online retailers during March were the following: Office Depot - 20.9%. Date: 2008-05-02 Event-Triggered Marketing with EDM Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric... Date: 2008-04-04 Inside CRM's Ultimate Guide To Sales Force If you are looking for some insight on Sales Force automation then I recommend checking out Inside CRM's Ultimate Guide to Sales Force automation. Their Ultimate Guide contains over a 100 different Sales Force resources in the categories of Tutorials, Tools, Articles, Case Studies and Books. Date: 2008-03-06 How To Engage Customers Online I recently hosted a workshos at the Satisfaction event, Customer Service is the New Marketing. The topic I'm focused on was, "How to Listen to the Market and How to Engage Customers Online." Date: 2008-02-08 Virgin Mobile Goes The MySQL Route For Enterprise CRM Since gaining popularity, largely from it's unlimited text message plan, Virgin Mobile has implemented a MySQL Enterprise Platinum subscription to manage CRM and various other data. Date: 2008-01-11 |
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