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Covering All Aspects Of Enterprise CRM We've talked about a lot of topics around the Social CRM and Enterprise 2.0 space and I think it's about time we get a bit deeper into both of these areas and explore how they fit together. Date: 2010-08-09 Facebook Taps Salesforce CRM Enterprise cloud computing firm Salesforce.com has announced that Facebook has selected its Salesforce CRM to mange its growing sales operations. Date: 2010-07-26 How To Adapt To The Social Customer In the last post we looked at what the difference between CRM and SCRM is (with visuals). Today I want to talk about how CRM is actually evolving to SCRM. There have been several images and diagrams which have attempted to depict the shift or evolution from CRM to Social CRM. Date: 2010-07-12 Developing Strategies Around Social Customer Relations You might have heard that Social CRM is all around developing strategies around the "social customer". Date: 2010-06-28 CRM Suit Results In $460 Million Settlement In what might be considered a win for the CRM community, a legal settlement has established that CRM software is quite valuable. Date: 2010-06-14 Moving Beyond CRM To The Future Of SRM In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. Date: 2010-06-03 Build Your CRM Strategy Before You Enter The Social Arena Here are several excerpts from an article by Sue Hildreth a Searchcrm contributor, Strategize Before Diving Into Social CRM. Date: 2010-05-17 Focusing Your CRM On Successes Not Failures I keep reading articles about CRM failure, so I thought I might change the slant a bit and point out how to make it successful. Date: 2010-05-03 Creating A Customer Relationship Strategy With Long-term Success Here are several excerpts from an article about a new Gartner report, Three Steps to Create a Successful CRM Strategy, which is available for purchase on the Gartner website: Date: 2010-04-19 Building Solid Relationships With Your Customers Here are several excerpts from a post by Ariel Maayan, the director of professional services at Kampyle, Customer Feedback And The Building of Solid Relationships: Date: 2010-04-05 Pegasystems Acquires Chordiant To Unify Customer Treatment And Marketers Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant, which offers a central decision engine for customer interactions. Date: 2010-03-22 Tips For Building A Successful CRM Project Here are several excerpts from a post by Richard Boardman, CRM Project Plans - Where Does It All Go Wrong?: Date: 2010-03-08 Learning The Social Side Of Enterprise CRM So I guess that it's time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week. Date: 2010-02-22 What Valuable CRM Data Are You Missing In Your Database? My last two posts, Heading in the Right Sales & Marketing Direction and Golden Customer Rules point out the importance of knowing your best customers and treating them like you want to be treated. Date: 2010-02-08 Protecting Your Customer Reputation With Monitoring Software CRM Mastery recently rolled out a Social CRM Technology Directory that includes more then 60 products within 5 categories. Date: 2010-01-25 Making Your Social CRM Processes More Efficient Here are several excerpts from an article by David Worthington about a new Forrester Research report, 'Social CRM' changing how processes are developed:. Date: 2010-01-11 |
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