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Convert Visitors Into Customers
InternetRetailer.com reports that the highest conversion rates among major online retailers during March were the following: Office Depot - 20.9%.

Date: 2008-05-02
Event-Triggered Marketing with EDM
Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric...

Date: 2008-04-04
Inside CRM's Ultimate Guide To Sales Force
If you are looking for some insight on Sales Force automation then I recommend checking out Inside CRM's Ultimate Guide to Sales Force automation. Their Ultimate Guide contains over a 100 different Sales Force resources in the categories of Tutorials, Tools, Articles, Case Studies and Books.

Date: 2008-03-06
How To Engage Customers Online
I recently hosted a workshos at the Satisfaction event, Customer Service is the New Marketing. The topic I'm focused on was, "How to Listen to the Market and How to Engage Customers Online."

Date: 2008-02-08
Virgin Mobile Goes The MySQL Route For Enterprise CRM
Since gaining popularity, largely from it's unlimited text message plan, Virgin Mobile has implemented a MySQL Enterprise Platinum subscription to manage CRM and various other data.

Date: 2008-01-11
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