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[2010-08-23] How Social CRM Seeks to Solve Existing Business Challenges
There's been a lot of talk about what SCRM is (social customer relationship management) and how it should be defined. There has also been a lot of conversation around Social CRM from a technology standpoint in terms of vendor offerings.
[2010-08-09] Covering All Aspects Of Enterprise CRM
We've talked about a lot of topics around the Social CRM and Enterprise 2.0 space and I think it's about time we get a bit deeper into both of these areas and explore how they fit together. I get a bit frustrated when I hear people talking about SCRM and E2.0 from the same high level point of view all the time (I'm also guilty of this). So, what I want to do moving forward is really push the envelope. I'm not saying I'm going to be right or wrong but I am hoping that what I write and talk about will make you think differently about both E2.0 and SCRM. Let's take a look at some of the important and interesting things we've covered so far and then build some sort of a future roadmap for what we should cover in the future.
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