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[2010-05-17] Build Your CRM Strategy Before You Enter the Social Arena
Here are several excerpts from an article by Sue Hildreth a Searchcrm contributor, Strategize Before Diving Into Social CRM.  Check out the complete source article for more insightful examples of how companies are approaching social CRM:

[2010-05-03] Focusing Your CRM On Successes Not Failures
I keep reading articles about CRM failure, so I thought I might change the slant a bit and point out how to make it successful.


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