[2010-02-22] Learning The Social Side Of Enterprise CRM So I guess that it's time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week. I won't bore you with all the details surrounding my difficulties in getting back home, (it took me 4 days due to all of the airline cancellations from the winter storms in the mid-atlantic and southern part of the country), I'll focus on my most meaningful insight.
[2010-02-08] What Valuable CRM Data Are You Missing In Your Database? My last two posts, Heading in the Right Sales & Marketing Direction and Golden Customer Rules point out the importance of knowing your best customers and treating them like you want to be treated. So, what's the best way to accomplish these vital sales and marketing needs?
