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 | | Digital Asset Optimization Explained | | Although the term "digital asset optimization" sounds a bit intimidating, it really is not. According to Chris Boggs, the SEO Director at Rosetta, it is actually... | |
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 | | Taking Keyword Research to the Next Level | | Are you getting the most from your keyword research? There are many tools that people can master, but to truly advance, people need to find the keywords their customers are looking for, their... | |
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| Recent
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| Facebook Taps Salesforce CRM |
Enterprise cloud computing firm Salesforce.com has announced that Facebook has selected its Salesforce CRM to mange its growing sales operations.
"Facebook and salesforce.com share a common vision for helping people connect and share information more efficiently," said Sheryl Sandberg, chief operating officer, Facebook.
"Salesforce.com's cloud model was the perfect fit for us - with our current growth trajectory and future sales goals, we needed a product that will scale with our growing business."
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| How To Adapt To The Social Customer |
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In the last post we looked at what the difference between CRM and SCRM is (with visuals). Today I want to talk about how CRM is actually evolving to SCRM. There have been several images and diagrams which have attempted to depict the...
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| Developing Strategies Around Social Customer... |
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You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her?
Chess Media Group has released...
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| CRM Suit Results In $460 Million Settlement |
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In what might be considered a win for the CRM community, a legal settlement has established that CRM software is quite valuable. HP will most definitely regard this as a loss, though, since the settlement involves it paying British Sky Broadcasting... |
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