| Developing Strategies Around Social Customer... |
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You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her?
Chess Media Group has released...
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| CRM Suit Results In $460 Million Settlement |
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In what might be considered a win for the CRM community, a legal settlement has established that CRM software is quite valuable. HP will most definitely regard this as a loss, though, since the settlement involves it paying British Sky Broadcasting... |
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| Moving Beyond CRM To The Future Of SRM |
| In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. In the discussion, I also introduce the idea of SRM (social relationship management), a new concept that may at first blush... |
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