Contact | About June 28, 2010

Developing Strategies Around Social Customer Relations By Jacob Morgan You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her? Chess Media Group has released a whitepaper with Attensity 360 (which is free) introducing the social customer and the document provides a lot of valuable information and insight on who exactly the social customer is and why it's important to understand her. The entire document was edited by Mitch Lieberman (who actually also contributed content as well) who did a killer job. Here's what we covered from a high level. We broke down the whitepaper into several parts: Continue Reading

Today's Top Videos: Yelp: Closing Gap between the PC... As mobile grows, we also see the rise of local search. Dylan Swift of Yelp spoke with WebProNews about this... Watch Video How Changes to Quality Score Affect... Quality score has experienced several changes over the past few years. At SMX Advanced, WebProNews caught... Watch Video Link Building through Relationship... According to Gil Reich of Answers.com, "The most important thing to remember about links is that you're trying to get... Watch Video Recent Articles: CRM Suit Results In $460 Million Settlement In what might be considered a win for the CRM community, a legal settlement has established that CRM software is quite valuable. HP will most definitely regard this as a loss, though, since the settlement involves it paying British Sky Broadcasting... Read More... Moving Beyond CRM To The Future Of SRM In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. In the discussion, I also introduce the idea of SRM (social relationship management), a new concept that may at first blush... Read More... Build Your CRM Strategy Before You Enter... Here are several excerpts from an article by Sue Hildreth a Searchcrm contributor, Strategize Before Diving Into Social CRM. Check out the complete source article for more insightful examples of how companies are approaching social CRM... Read More...

Other iEntry Business Resources: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com

-- EnterpriseCRMnews is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal