| Moving Beyond CRM To The Future Of SRM |
| In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. In the discussion, I also introduce the idea of SRM (social relationship management), a new concept that may at first blush... |
| Read
More... |
|
| Build Your CRM Strategy Before You Enter... |
| Here are several excerpts from an article by Sue Hildreth a Searchcrm contributor, Strategize Before Diving Into Social CRM. Check out the complete source article for more insightful examples of how companies are approaching social CRM... |
| Read
More... |
|
| Focusing Your CRM On Successes Not Failures |
| I keep reading articles about CRM failure, so I thought I might change the slant a bit and point out how to make it successful.
Of course, we all know that CRM technology is far from perfect. That's been proven time and again. It's definitely not an exact... |
| Read
More... |
|