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04.20.09 CRM Up-And-Comers Honored  By Doug Caverly Some music fans will spend 20 hours a week checking out mostly bad bands in the hope of finding a great one. Movie lovers can waste even more time suffering through subpar acting and poor directing. But people who watch CRM companies may be able to stop the hunt, as two smallish firms were recently called promising ventures. CRM magazine identified eGain Communications Corporation as "One to Watch," which is a nice sort of honor-in-the-making. David Myron, CRM magazine's editorial director, explained, "eGain was selected for this recognition because it provides a comprehensive solution for web self-service, which helps businesses not only boost customer experience but also reduce customer service costs." As for the second company, CRM magazine gave Parature the CRM Service Rising Star Award, and Myron stated in regards to this development that Parature is "a customer service software provider that is seeing explosive growth and is raising the bar in its service-related customer relationship initiatives. These efforts are helping companies streamline business processes, maximize profitability and provide more value to customers."
Whether you're looking for potential partners, competitors, or just keeping an eye on the CRM industry, both of these organizations appear to be worth observing, then. The way in which they operate should serve as a decent model of how to achieve success and receive recognition. Perhaps you can use the time saved by not studying dozens of different CRM companies to find some superior new bands and films, too. About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news. |
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