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03.23.09 CRM Becomes Socialized With Twitter And Social Networks  By Brian Solis In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post... Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent. Socialized media didn't invent "conversations," it simply organized and amplified them. My foray into the social web and D2C (direct to customer) engagement as a complement to traditional media harks back to the early days of bulletin boards, which evolved into communities such as Yahoo Groups as well as the new era of HTML-efficient enthusiasts who created influential websites that shared news, thoughts, rants, and observations related to their passions and interests (the precursor to blogs). Here were are, over a decade later, and mainstream brands are finally starting to pay attention. We're waking up to a new world of opportunity that no less changes everything about how, what, and to whom we communicate. Blogs paved the way for individual authority. MySpace and Facebook carried the baton and created an important paradigm of visible tastemakers and trendsetters.
And now Twitter is forcing the next level of reinvention for how we identify, track and respond to online conversations that are pertinent to brand perception and resonance. Twitter is the catalyst that will spark the change for how brands truly engage across the Conversation Prism a.k.a. The Social Web.  Reviewing Nielsen's analysis, Twitter growth has skyrocketed by almost 1,400% in just one year and projections predict similar jumps ahead. Continue reading this article. About the Author: Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies. |
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