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01.11.08
Virgin Mobile Goes The MySQL Route For Enterprise CRM
 By
Chris Crum
Since gaining popularity, largely from it's unlimited text message plan, Virgin Mobile has implemented a MySQL Enterprise Platinum subscription to manage CRM and various other data.
"The phenomenal growth in the number of subscribers to mobile phone services has led telecom operators and equipment manufacturers to develop new modern infrastructures to meet their customers' needs," said MySQL's senior director of worldwide telecom sales, Joe Morrissey.
"MySQL Cluster Carrier Grade Edition and MySQL Enterprise are now at the heart of the solutions implemented by the leading industry players. We are delighted about this additional endorsement by Virgin Mobile," added Morrissey.
According to Virgin Mobile:
In terms of mobile applications, SMS remains the most commonly used medium.
The considerable storage and processing requirements for SMS require a highly available database management system.
Over 500 gigabytes are contained in MySQL data tables, and subject to thousands of queries per second. This solution handles the processing of Virgin Mobile's SMS messaging -- where each individual text message can generate over a hundred database queries on average (analysis, processing the response, and annual statistics).
All applications have been developed internally at Virgin Mobile, based on a LAMP (Linux, Apache, MySQL, PHP/Perl/Python) platform. This ensures the operator a significant return on investment compared with a proprietary system.
Virgin Mobile has designed a highly-available MySQL-based platform that has proven to be highly scalable, particularly at peak times. This service is at the heart of all SMS/mobile applications -- but also operates the CRM applications, the billing and the management of Virgin Mobile orders.
MySQL Enterprise Platinum includes enterprise class database software, monitoring tools and production support. Along with the service, is the gurantee of a response from a support expert any day of ther year in less than 30 minutes of one's contact. That's pretty impressive if it's true.
About the Author:
Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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