| Recent
Articles |
Customer Decision Engines
Ian pointed me to this white paper today - The Customer Decision Engine (free registration required). Unica published this about a year ago but I just saw...
Every CRM Company Should Build A Community
It's surprising to me that most enterprise CRM companies are still living in the dark ages a la Web 1.0. Little do they realize that web 2.0 is here and...
CRM - Why Ask The Customer's Opinion?
The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation.
CRM - Who Are Your Most Profitable Customers?
By knowing the answer to that question, you will discover how to multiply your profits. Let me ask you another question, if you knew who they were would you...
Customer-Lead, Trust-based Value Generation Services
This article explains how an enterprise can leverage increased value generation, thereby aiding competitive advantage, by adoption of the `Enterprise...
|
|
06.05.07
Salesforce Group Edition Featuring Google AdWords
 By
Bill Hartzer
Google and Salesforce.com have formed what they're calling a "strategic global alliance". They've partnered to offer a new product called Salesforce Group Edition featuring Google Adwords.
 
This new product combines the power of Salesforce's on-demand CRM (customer relationship management) applications with the power of the Google AdWords pay per click (PPC) program to integrate sales and marketing. With this new product, Salesforce and Google is attempting to provide everything a company needs to "jump start" its customer growth using a single on-demand service.
By combining Google AdWords and Salesforce.com CRM, both organizations are attempting to essentially "bypass" and "get rid of" the services of a search engine marketing team to manage a company's Pay Per Click programs. While this new solution is a win for Google, it could be outright dangerous for companies that are Salesforce customers-employees managing the PPC accounts are not trained Search Marketing professionals, and a lot of the company's marketing dollars could go to waste as a result.
As part of this new Google/Salesforce.com strategic global alliance, salesforce.com is the first company to resell the Google AdWords platform. Salesforce.com is acting as an official distribution channel for the Google AdWords product. The Google/Salesforce.com strategic global alliance is across forty three countries worldwide-and encompasses distribution, technology and co-marketing efforts.
Salesforce Group Edition featuring Google AdWords is an integrated solution that gives companies tools to acquire new customers and grow their business. By including most parts of the customer lifecycle (advertising, creating leads, closing business and retaining customers) in one solution, Salesforce Group Edition featuring Google AdWords allows companies "to jump start their business" by creating an internet marketing and sales presence. Essentially, it's just another automated search engine marketing product that attempts to bypass the quality services of search engine marketing professionals-who are trained to do things such as extensive keyword research, write quality ad copy, and use their experience and skills to "optimize" pay per click marketing programs.
Salesforce Group Edition featuring Google AdWords includes an exclusive login page. Joint customers can go to the Google web site right now and login to their AdWords account or you can access Salesforce directly at here.
Salesforce Group Edition featuring Google AdWords is available right now in a five user edition for a special, 30 day promotional price of $600 per year. This includes a $50 Google AdWords credit. The $50 Google AdWords credit is available to new Google AdWords advertisers in the USA, Canada, and Mexico only (customers from the other 40 countries where this new service is available are simply out of luck, they are not eligible for the $50 Google AdWords credit). The list price of Salesforce Group Edition featuring Google AdWords is $1,200 per year. AppExchange applications may require an additional fee. For more information, visit https://www.salesforce.com/google or call 1-800-NO-SOFTWARE.
There are many other sites talking about this strategic Google AdWords/Salesforce.com strategic global alliance:
Salesforce.com, Google in AdWords Alliance
Creating a Linked Google AdWords Account
Google and Salesforce Tightly Integrate Adwords Products
Salesforce & Google Adwords Alliance
Google and Salesforce create Ads-CRM partnership
Salesforce.com and Google form strategic global alliance
[NEWS] salesforce: Google and Salesforce Tightly Integrate Adwords …
Google, Salesforce miss the mark
Google, Salesforce.com to partner on Web site
Salesforce.com, Google release first joint product
Comments
About the Author:
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.
http://www.billhartzer.com
|
SMX: The Fear Hits Personalized Search
SMX: Jeffrey Rohrs on Paid Search
SMX: Matt Cutts on Duplicate Content
SMX: Eric Enge on Duplicate Content
SMX: Matt Cutts on Webmaster Guidelines
SMX Seattle: Scott Woodard
Pre-Registration Fun at SMX
