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Top Articles
Tips For Building A Successful CRM Project
[2010-03-08] Here are several excerpts from a post by Richard Boardman, CRM Project Plans - Where Does It All Go Wrong?:
Learning The Social Side Of Enterprise CRM
[2010-02-22] So I guess that it's time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week. I won't bore you with all the details surrounding my difficulties in getting back home, (it took me 4 days due to all of the airline cancellations from the winter storms in the mid-atlantic and southern part of the country), I'll focus on my most meaningful insight.
What Valuable CRM Data Are You Missing In Your Database?
[2010-02-08] My last two posts, Heading in the Right Sales & Marketing Direction and Golden Customer Rules point out the importance of knowing your best customers and treating them like you want to be treated.
So, what's the best way to accomplish these vital sales and marketing needs?
Protecting Your Customer Reputation With Monitoring Software
[2010-01-25] CRM Mastery recently rolled out a Social CRM Technology Directory that includes more then 60 products within 5 categories. One of the technology categories included in the (free with registration) directory is Brand Monitoring. The following comments are from a variety of sources:
Making Your Social CRM Processes More Efficient
[2010-01-11] Here are several excerpts from an article by David Worthington about a new Forrester Research report, ‘Social CRM' changing how processes are developed:
Interesting Ways To Look At Your Customers And Why They Buy
[2009-12-28] I flew to St. Louis for the Glazer-Kennedy Info Summit. This is a 4-day event about how to create and market information products (think ebooks, teleseminars, coaching groups, membership sites, live seminars and more).
Twitter Is King Of CRM Engagement
[2009-12-07] I've been a contributing analyst for the eConsultancy/cScape Customer Engagement Survey over the past few years. The 2010 edition has just landed and I thought I would share with you the data that jumped out at me.
When CRM Fails Where Should Blame be Placed?
[2009-11-30] Here are several excerpts from an article by Jim King, VP of Operations at Panasonic Computer Solutions Company, Who to Blame When CRM Fails. Check out the complete source article for a more comprehensive discussion of each of the key learnings mentioned below:
Xobni Releases Salesforce CRM Extension
[2009-11-18] Thanks to a new extension from Xobni, Salesforce CRM info has become more accessible. Enterprise and individual Xobni users can now see the information through Outlook, with sales forecasts, collaboration data, and lots of other stuff making its way onto the figurative menu.
How To Correctly Choose CRM Software For Your Enterprise
[2009-11-10] Here are several excerpts from an article by Rahul Sah, about how to get started on the right foot before buying enterprise application software, Enterprise Apps Buying Guide - Be sure to check out the complete source article for much more on this topic:
How To Determine If Your CRM Efforts Are Failing
[2009-10-28] Here are several excerpts from a very good guest post that appeared in Michael Krigsman's, Blog, Going Commando: Four Signs of CRM Failure: CRM failure remains a significant problem in many organizations. For that reason, it's important to explore why so many of these projects do not achieve their potential.
Adding Social Media To Your Key CRM Goals
[2009-10-06] Here are several excerpts from an article published in SiliconRepublic.com, Social networking to feature at heart of CRM strategies: Businesses will need to start integrating social networking services like Twitter and Facebook - not to mention the ones that have yet to even be born - into their sales and CRM strategies, Salesforce.com believes.
Reducing The Complexity Of Implementing CRM Within Your Enterprise
[2009-09-21] Here's an interesting post by Michael Vizard about businesses' lack of acceptance and use of Business Intelligence applications, Trying to Get Smarter about Business Intelligence:
Successful Retailers Focused On CRM
[2009-09-09] Better performing retailers are more likely to use CRM as more than a marketing initiative, according to a new report from RSR Research.
Examining The Reasons CRM Failure Rates Remain High
[2009-08-17] Here are several excerpts from an excellent article by Michael Krigsman, Three Big Reasons CRM Initiatives Fail. I highly recommend that you take the time to check out the complete source article; it's filled with insightful CRM project management information and commentary:
Implementing CRM Software In Your Enterprise Successfully
[2009-08-03] Here is a synopsis of an excellent article by Jean Frohman, Marketing Manager with Citrin Cooperman & Company, LLC, full of valuable suggestions for successfully implementing a CRM solution, Tips on Implementing CRM Software at Your Firm:
Building Customer Profiles With Significant Advantages Using Social CRM
[2009-07-20] Here's an excellent post by Ian Hendry CEO, of WeCanDo.BIZ about the risk that Social CRM will exclude small businesses: The CRM 2.0 train is gaining steam, but most of its first uses are of little relevance to small businesses. Might they get looked over by one of the most exciting business web iniatives ever?
Tapping The Full Potential Of SFA/CRM Solutions
[2009-07-10] Here are several excerpts from an excellent article by Alex Jeffries, The Carrot, the Stick and Other Sales Effectiveness Strategies:
Areas To Monitor After Implementing New CRM Systems
[2009-06-24] Here is a synopsis of an excellent article by David Taber, author of "Salesforce.com Secrets of Success" and CEO of SalesLogistix, Salesforce.com: 6 Areas To Watch After Rollout:
CRM Integration Is A Key Success Factor
[2009-06-09] Here are several excerpts from an excellent article by David Taber author of Salesforce.com Secrets for Success and the CEO of SalesLogistix, Salesforce Rollout: What Customer Support Must Know:
Gartner Highlights Cost Effective CRM Strategies
[2009-05-26] Companies that fail to invest in CRM strategies because of the tough economic climate will delay perceived benefits by at least 12 months once the economy recovers, giving rivals an advantage in the market, according to Gartner Inc.
Ending Traditional Software Maintenance Fees For CRM
[2009-05-04] Here are several excerpts for an article about Salesforce.com CEO Marc Benioff's call for "the end" of traditional software maintenance fees. A key takeaway here is that when comparing the cost of on-premise CRM to on-demand CRM services, annual fees charged by on-premise vendors for maintenance and support must be considered.
CRM Up-And-Comers Honored
[2009-04-20] Some music fans will spend 20 hours a week checking out mostly bad bands in the hope of finding a great one. Movie lovers can waste even more time suffering through subpar acting and poor directing. But people who watch CRM companies may be able to stop the hunt, as two smallish firms were recently called promising ventures.
Majority Of Businesses Not Familiar With CRM
[2009-04-06] The majority of small to medium businesses (SMBs) are unfamiliar with the terms Customer Relationship Management (CRM) and Software as a Service (SaaS), and those that do know about CRM connect it to products that only apply CRM in indirect ways, according to a survey from software firm Avidian Technologies.
CRM Becomes Socialized With Twitter And Social Networks
[2009-03-23] In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post... Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.
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