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Top Articles
Risk Minimization For Managing Your Customers
[2008-07-16] Although company line management and sales management typically also take on roles in managing the overall customer relationship (depending on the nature of the project and the customer), it is imperative for project success that the Deliverer develop and maintain a good working relationship with the customer Acceptor.
Your Best Customers Should Come Before Your Best Prospects
[2008-06-27] In relation to my last post, Driving Sales to Existing Customers Takes a Marketing Dive, I'd like to point out a great post by Brian Carroll, Should Lead Generation Ignore Current Customers, along with recent research by the CMO Council, Marketers Are Flying Blind When It Comes To Leveraging Customer Data And Analytics.
Customer Relationship Challenges With Big Business
[2008-06-03] My wife got a message from the Microsoft Firewall the other day, It was the kind of thing that only firewalls tend to ask about. Microsoft was blocking a program from accessing the Internet, and was asking my wife if that was OK or whether it should allow access.
Convert Visitors into Customers
[2008-05-02] InternetRetailer.com reports that the highest conversion rates among major online retailers during March were the following:
Event-Triggered Marketing with EDM
[2008-04-04] Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing".
Inside CRM's Ultimate Guide to Sales Force
[2008-03-06] If you are looking for some insight on Sales Force automation then I recommend checking out Inside CRM's Ultimate Guide to Sales Force automation. Their Ultimate Guide contains over a 100 different Sales Force resources in the categories of Tutorials, Tools, Articles, Case Studies and Books.
How to Engage Customers Online
[2008-02-08] I recently hosted a workshos at the Satisfaction event, Customer Service is the New Marketing. The topic I'm focused on was, "How to Listen to the Market and How to Engage Customers Online."
Virgin Mobile Goes the MySQL Route for Enterprise CRM
[2008-01-11] Since gaining popularity, largely from it's unlimited text message plan, Virgin Mobile has implemented a MySQL Enterprise Platinum subscription to manage CRM and various other data.
SugarCRM's Original Way to Abide by the GPL
[2007-12-13] After discussing why SugarCRM would have no reason to adopt the AGPL I happened to download the Sugar Community Edition from the download page.
Tom Peters: What Is A Customer Relationship?
[2007-11-16] Over at the Tom Peters blog, Steve Yastrow asks:
Cisco WebEx and Oracle Collaborate on CRM Solution
[2007-10-25] Oracle's Siebel CRM On Demand Service will now be offered through the WebEx Connect application ecosystem.
CRM = Huge Long Tail Profits?
[2007-09-18] You'll often hear that "the money is in the list", but a more important dimension to look at is the type of relationship you have with your list. It's not just a quantity (ie numbers) game, the quality (relationship) game is more important.
Using EDM to meet CRM Challenges
[2007-07-13] Two articles in CIO magazine caught my eye this week. Firstly, Meridith Levinson wrote Getting to Know Them, an article about some award-winning systems.
Salesforce Group Edition featuring Google AdWords
[2007-06-05] Google and Salesforce.com have formed what they're calling a "strategic global alliance". They've partnered to offer a new product called Salesforce Group Edition featuring Google Adwords.
Customer Decision Engines
[2007-04-30] Ian pointed me to this white paper today - The Customer Decision Engine (free registration required). Unica published this about a year ago but I just saw it today.
Every CRM Company Should Build a Community
[2007-04-06] It's surprising to me that most enterprise CRM companies are still living in the dark ages a la Web 1.0. Little do they realize that web 2.0 is here and how companies do business has drastically changed.
CRM - Why Ask The Customer's Opinion?
[2007-03-23] The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation.
CRM - Who Are Your Most Profitable Customers?
[2007-03-08] By knowing the answer to that question, you will discover how to multiply your profits.
Customer-Lead, Trust-based Value Generation Services
[2007-02-23] This article explains how an enterprise can leverage increased value generation, thereby aiding competitive advantage, by adoption of the `Enterprise Value Generation Service Orientated Architecture Platform' (SOAP).
What You Need To Know When Switching CRM
[2007-02-09] CRM database migration is never an easy undertaking for any company, no matter what its size.
CRM - Eliminate Complexity Layers
[2007-01-19] Traditional approaches to system development include design of both the application and platform strategies.
Turning Leads Into Customers With CRM
[2007-01-05] In order to turn leads into customers, you need to understand exactly what the customers want and rapidly set the wheels turning to provide what is wanted in the minimum of time.
Five Successful CRM Barriers to Avoid
[2006-12-13] Gilda Radner used to say, "It's always something." That's true in life and in business - with the realm of CRM being no exception.
Creating a CRM Data Capture Procedure Checklist
[2006-12-01] Fortunately one of the most common reasons cited for the high failure rate of CRM systems - poor data quality - is also one of the easiest to avoid.
How Sales Visibility Will Help You Close More
[2006-10-26] The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward.
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